You're looking at the quarterly stories. Revenue projections are solid. Your revenue staff is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You request, "How immediately can we launch a completely new, customized buyer loyalty application? Our competitors are getting floor."   https://fernandopdrdo.like-blogs.com/39418403/your-largest-competitive-edge-is-hiding-inside-your-server-room