I cannot an individual how often times I gone to the local grocery story or drug store, stood in the isle and searched for your perfect card for relatives and friends. Lack of options - if you get a gift card that you have no use for then you are a lot out of options given it is closed loop. https://groups.Google.com/g/giftcard-mall-my-gift-info/c/lJb4jNQqwjY