The Role of User-Generated Content (UGC) in Going Viral on Social Media What is User-Generated Web content and Why Does it Matter? User-generated material (UGC) is any kind of form of material-- video clips, photos, message, or testimonials-- produced by users instead of brands or companies. Throughout the years, UGC https://us-standard14680.azzablog.com/30043777/a-secret-weapon-for-go-viral-on-social-media